ARTIST
International artists develop their own visual language and individual concepts for the Swarovski Stages.
PROJECT · RETAIL / ARTSWAROVSKI
SWAROVSKI
STAGES
The Swarovski Stages transform shop windows into places that attract people, invite them to take photographs and make art accessible in unexpected ways. Lighting Design and Show Programming translate the concepts of international artists into precise installations for Swarovski.
EXPLORE PROJECT →THE PROJECTARTISTIC CONCEPT
ARTISTIC CONCEPT
BRAND · LIGHT
International artists develop individual concepts for the Swarovski “Stages” and their shop-window installations. Each work brings its own artistic idea, visual language and specific requirements for implementation.
My role is to work together with the artists and Swarovski to translate these concepts into functioning lighting installations. I advise both sides on implementation, develop the Lighting Design and realize the lighting dramaturgy through Show Programming.
The focus is always on balancing the artist’s individual signature with the Swarovski brand. The lighting supports the artist’s idea while deliberately presenting the products and strengthening their presence within the overall installation.
NW DESIGN CONCEPTCONSULTING
LIGHTING DESIGN
SHOW PROGRAMMING
LIGHTING DESIGN
SHOW PROGRAMMING
IDEA
Every artistic idea places different demands on space, material, product and light. The aim is to preserve its individuality in the implementation.
CONSULTING
Working together with the artists and Swarovski, ideas, technical possibilities and brand requirements are connected and translated into a realizable installation.
STAGE
The shop window becomes a stage. Art, product and design create a place that deliberately differs from a conventional retail window.
LIGHT
The Lighting Design supports the artist’s signature, guides perception and at the same time deliberately presents the Swarovski products.
PROGRAMMING
Show Programming translates the Lighting Design precisely into lighting moods, sequences and dynamic changes.
PEOPLE
The finished Stages attract people, become photo and selfie spots and create an unexpected way to experience art, product and brand.